Case Study: Haribo
HARIBO
THE CHALLENGE
Haribo is a category-leading brand, outselling competitors by at least two to one. However, availability was not always reflective of this strong rate of sale. The opportunity was to close that gap by driving greater availability and visibility across the trade, ensuring Haribo’s market strength translated into stronger in-store presence.
Case Detail
THE SOLUTION
Leveraging our strong in-store relationships and experienced sales team, we drove significant distribution gains while also improving Haribo’s visibility and presence across the trade.
In the 4 years with HARIBO they have consistently outperformed the market — currently HARIBO growth is +7% while the market is at -1%.
Share bag distribution up from 54% to 88%
Growth vs Market
4 years of outperforming the market
RETURN ON INVESTMENT
VALUE
Our syndicated model delivered a very cost effective solution thus generating a healthy return on investment for the client
At Haribo we are proud of the quality and popularity of the products we supply. It is important for us to partner with people who are equally committed to quality and service.
Selling is about relationships and the ability to influence retailers to purchase and display, this is where we believe CONEKT have a real competitive advantage
JOHN McCULLOUGH
Unilever Retail Execution Manager
UNilever
Despite Unilever’s strength in Multiples, they were underperforming in Convenience. They identified a material opportunity for increased sales and distribution, but they needed a cost effective solution to exploit it.
Keoghs
The team had developed a great product, but they needed to Improve distribution and on shelf availability to drive volume and retain listings…